GEO & AI Search
What Is Generative Engine Optimization (GEO)? A Practical Guide
Customers now ask ChatGPT and Perplexity before they ever reach Google. Here is how GEO works and what to do first.
By RH Razu · · 7 min read
Blog
Insights on AI search, SEO & Digital PR.
Playbooks for getting found everywhere your customers search — tested on real client work.
Digital PR
Why Digital PR Is the Fastest Way Into AI Answers
LLMs repeat what trusted publications say. Earned coverage is now both a ranking signal and an AI-citation signal.
By RH Razu · · 6 min read
Reputation
How to Get a Google Knowledge Panel for Yourself or Your Brand
A Knowledge Panel is proof to Google — and to AI — that you are a recognized entity. Here is the path to earning one.
By RH Razu · · 5 min read
SEO
The SEO Site Migration Checklist That Protected 65% Growth
Migrations are where traffic goes to die. This is the process I use to keep — and grow — rankings through a platform move.
By RH Razu · · 8 min read
GEO & AI Search
llms.txt Explained: Should Your Site Have One?
A simple text file that tells AI tools what matters on your site. What it is, what it isn't, and how to write one.
By RH Razu · · 4 min read
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