Blog
Playbooks for getting found everywhere your customers search, tested on real client work.
SEO
A practical, up-to-date guide to FAQ Page markup, what actually changed in Google Search, where it still earns visibility today, and exactly how to implement it in JSON-LD.
By RH Razu · · 7 min read
GEO & AI Search
Customers now ask ChatGPT and Perplexity before they ever reach Google. Here is how GEO works and what to do first.
By RH Razu · · 1 min read
Digital PR
LLMs repeat what trusted publications say. Earned coverage is now both a ranking signal and an AI-citation signal.
By RH Razu · · 1 min read
Reputation
A Knowledge Panel is proof to Google and AI that you are a recognized entity. Here is the path to earning one.
By RH Razu · · 17 min read
SEO
Migrations are where traffic goes to die. This is the process I use to keep and grow rankings through a platform move.
By RH Razu · · 1 min read
GEO & AI Search
A simple text file that tells AI tools what matters on your site. What it is, what it isn't, and how to write one.
By RH Razu · · 1 min read
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