01
Answers replace clicks
Google AI Overviews, ChatGPT and Perplexity answer the question directly. If you're not in the answer, you're invisible.
Consulting
A senior strategist in your corner.
Search is splitting between Google and AI assistants. I help leadership and marketing teams decide what to do about it, then hold the plan accountable to revenue.
Free 20-minute intro call · Reply within one business day
65%+ organic growtheCommerce site migration
- Years in media & search
- 10+
- Articles published
- 1,000+
- News outlets worked with
- 47+
- Ventures founded
- 9
Why consulting, why now
Search changed. Most plans didn't.
02
Authority comes from others
AI tools trust what reputable third-party sites say about you, not just what your own site says. Press and mentions now drive rankings.
03
Teams lack a clear plan
Most teams see traffic dip but don't know which lever to pull first. Strategy, not more output, is the bottleneck.
Is this for you?
A quick fit check
Great fit if…
- You're losing traffic to AI Overviews and don't know how to respond
- Competitors are recommended by ChatGPT and Perplexity, and you aren't
- You have an in-house team that needs senior strategic direction
- You're planning a migration, rebrand or new market launch
- You want PR coverage that actually moves rankings
- You need an honest second opinion on your agency's work
Probably not a fit if…
- You want guaranteed #1 rankings by next month
- You're looking for the cheapest link packages
- You have no one (team or agency) to act on the plan
Not sure? Ask me and I'll tell you honestly.
Ways to work together
Pick the engagement that fits
90 minutes
Strategy Session
Best for: One urgent question or a quick second opinion
A focused working session on your biggest search or AI visibility problem, with a written action list afterwards.
- Pre-call review of your site & AI visibility
- Live Q&A and screen-share
- Prioritized action list within 48 hours
You walk away withYour next 5 moves, in order
Request Strategy Session2 to 3 weeks
Growth Roadmap
Best for: Teams that need a full plan they can execute
A complete audit and 6-month roadmap across SEO, GEO and Digital PR that your team can execute.
- Technical, content & authority audit
- AI share-of-voice benchmark
- Competitor and citation-source analysis
- 6-month roadmap with KPIs
- Handover workshop
You walk away withA prioritized 6-month plan
Request Growth RoadmapMonthly
Ongoing Advisory
Best for: Leaders who want a senior strategist on call
A senior strategist embedded with your team for planning, reviews and accountability.
- Bi-weekly strategy calls
- Async Slack/Telegram access
- Content and campaign reviews
- Monthly performance report
You walk away withSteady progress, held accountable
Request Ongoing AdvisoryCompare side by side
| What's included | Strategy Session | Growth Roadmap | Ongoing Advisory |
|---|---|---|---|
| Site & AI visibility review | |||
| Technical SEO audit | Top issues | Ongoing | |
| AI share-of-voice benchmark | Monthly | ||
| Competitor & citation-source analysis | |||
| Digital PR & link strategy | Advice | ||
| Written plan with KPIs | Action list | 6 months | Rolling |
| Team workshop | |||
| Direct access between calls | 2 weeks |
What a roadmap looks like
Six months, three clear phases
Every Growth Roadmap is built around your site, but most follow this shape: fix what holds you back, build authority, then scale what works. Each phase comes with owners, KPIs and a review date.
- Prioritized by impact and effort
- KPIs for Google and AI visibility
- Written so your team can execute
Sample roadmapMonth 1 → 6
Month 1
Foundations
- Fix crawl & indexing issues
- Entity & schema setup
- Baseline AI share of voice
Months 2 to 3
Authority
- Digital PR campaign
- Editorial links to money pages
- Answer-ready content hubs
Months 4 to 6
Scale
- Expand winning topics
- Reviews & brand mentions
- Report, refine, repeat
What we can work on
Topics I advise on
- GEO & AI visibility Get cited by ChatGPT, Perplexity, Gemini and AI Overviews.
- Technical & AI SEO Crawlability, site speed, schema and migrations done safely.
- Digital PR Coverage on real news sites that builds trust and links.
- Link building White-hat editorial links that move the pages that make money.
- Reputation & Knowledge Panels Control what people (and AI) see when they search your name.
- Content strategy Topics, briefs and formats that answer what buyers ask.
How it works
From first message to kick-off in a week
- 1
Day 1
Apply
Tell me about your business, goals and current challenges. Takes two minutes.
- 2
Within 24h
Intro call
A free 20-minute call to confirm we're a fit and what success looks like.
- 3
Within 3 days
Proposal
A scoped proposal with timeline, deliverables and investment.
- 4
Week 1
Kick-off
We start with an audit and agree the KPIs that matter to your business.
He helped us fix major SEO issues and build a foundation for long-term growth.
Results from strategy I've led
65%+
Organic growth
eCommerce site migration
2.5M
Clicks · 10.3M+ impressions
SaaS AI image generator
22K → 68K+
Monthly organic traffic
B2B SaaS platform
20K → 200K+
Monthly traffic
Software conversion tools
Frequently asked questions
What's the difference between consulting and your services?+
With consulting, I give strategy and direction and your team (or agency) executes. With services, I do the execution too. Many clients start with a Growth Roadmap and then choose either path.
How much does consulting cost?+
It depends on the scope. A Strategy Session is a one-off fee, a Growth Roadmap is a fixed project price, and Ongoing Advisory is a monthly retainer. You'll get an exact quote in your proposal after the free intro call.
How soon will I see results?+
Quick technical fixes can show up in weeks. Rankings and AI citations usually move within 2 to 4 months of consistent work, which is why the roadmap is planned over six months.
Do you consult for companies outside the US?+
Yes. I work with clients worldwide and schedule calls across time zones.
What do I need to prepare?+
Access to Google Search Console and analytics is ideal. For GEO work, a list of your main competitors and the questions your customers ask is helpful.
Can you work alongside my existing agency?+
Yes. I often act as the senior reviewer: setting direction, checking the agency's work and making sure effort goes where it pays off.
Is there a minimum commitment for advisory?+
Ongoing advisory runs month-to-month after an initial three-month period, which is usually the time needed to see meaningful movement.
Now booking new projects
Let's map your path to being found.
Apply in two minutes. If we're not a fit, I'll point you to someone who is.
99% Client Satisfaction Replies within 1 business day